In ‘Brand Babu’, the use of the word 'brand' seems to be too often. Even in the second half? May be. Even in emotional scenes? May be.

Sumanth Shailendra plays a brand-conscious multi-millionaire whose father, played by Murali Sharma, wants everything priciest for his son. Quirkiness has it that such a pompous and showy guy falls in love with Eesha Rebba, a servant maid. Comedy quotient is taken care of by Venu, Raja Ravindra (as the heroine's father) and others. There is a place for emotions when the hitherto cool-minded father mocks the heroine's poverty.

This film is a litmus test for director Parky Prabhakar, who has worked on a script that admittedly has a Maruthi stamp all over it.

Bankrolled by Shree Shailendra Productions, the film also features Satyam Rajesh, Nalini, Saikumar P, Kotesh Mannava, and Kiran in other roles.

Music is by JB. Lyrics are by Poornachary. Cinematography is by Karthik Palani. Editing is by Uddhav SB. Art Direction is by Murali SV.

It will hit the screens on August 3.