Trade Circles wonderstruck by 'Arundhathi'

  • IndiaGlitz, [Saturday,February 07 2009]

View ‘Arundhathi 360’

After a long wait of three years came ‘Arundhathi’ amidst great expectations and fan following. Starring Anushka in the title role, Kodi Ramakrishna directed the film and M. Shyam Prasad Reddy on Mallemala Entertainments banner.

Being late doesn’t matter but only quality does is a universal saying. The one liner of Mahesh Babu in ‘Pokiri’ ‘Epudochhamannadi kadanna bullettu diginda leda’ translated as when we arrive is immaterial, but whether the purpose is attained or not is important, is a clear depiction of Arundhathi’s grand success that has wonderstruck the people of trade circle.

Being in the production stage for a long time and later delays in the release date evoked unethical comments from the crowd. But, on the very first day of release, unanimous hit talk clouded the movie. Collections literally started raining for the traders and it started breaking box office records constantly.

This graphical extravaganza featuring the three main characters Jejamma, Pashupathi and Fakeer raked in moolah creating a wave in all the centers. Till now, reportedly the film has collected average revenue of 30 crores. In a center like Nellore, ‘Arundhathi’ garnered about 1 crore and 80 lakhs while a star hero’s film is being said to collect about one crore at the most. The days that followed after the release date has been depicting the film’s potential in the market by continuing its good run.

The long prevailed misconception that great commercial hits happen only based on popular star cast has been shattered by ‘Arundhathi’ which has changed the opinion. It is being expected to recreate records, set by films in the 76 years of Telugu cinema. All credit goes to the entire team of ‘Arundhathi’ for their meticulous work and for producer Shyam Prasad who has confidently ventured in with the project.

Watch the space for more updates….

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