'Baahubali-2' is clearly Telugu cinema and Indian cinema's pride. The kind of reverence towards the movie is unprecedented. In an era when great actors like NTR and ANR are not there to do mythologicals, this magnum opus is a crowned jewel, being seen as a once-in-a-lifetime movie coming from Telugu cine talent. Rajamouli is no longer one of the A-list directors. He has come to occupy a league of his own.

That's why, Tollywood is going to take it upon itself to promote/protect the film. Already, Harish Shankar and Manchu Manoj have requested the audience to not kill the curiosity of the suspense over why Kattappa assassinated Baahubali.

In case of any piracy, the industry is going to make moral appeals to conscience to not indulge in it, respecting the hard work done by the makers.

While it's all commendable, on the flip side, it's true that industry stalwarts don't bother about piracy eating into the profits of small movies, to make which their makers toil too...