Producers Ram Achanta, Gopichand Achanta, Anil Sunkara are on a cloud nine. 'Hyper', the Sept 30 release, has hit the bull's eye. In this interview, they talk about the applause, why the family audience are loving it, etc.

How has the response been?

The response is very good. The film is getting super hit report from all areas. Apart from youth, mass and family audiences have taken to the film in a big way. Government employees have connected big time to the film. Government employees are particularly asking us about shows. We are very pleased with that connect.

Do you think it's because of the way Sathyaraj's character was etched?

'Hyper' is basically a film that highlights the relationship between father and son. A father who has worked as government employee for 30 years without any allegations is about to retire in 30 days. His son wants to see him retire without any blemish. This is a universally identifiable emotion and that`s why the reception of the film is increasing with each passing day.

What potential did you see in the story?

When we first heard that story, we wanted it to be dealt in a very realistic way. People have developed a preconceived notion about government officers. But in reality, at times, when an official is involved in allegations, there are many circumstances and reasons behind it. We wanted to send out this realistic message with a touch of commercial elements. Since the story had strength we knew it would reach the audience eventually. As expected it is getting good applause.

As for Santosh Srinivas' narration, it's very good. No scenes are dragged, there are many intercuts, there are action blocks and multiple locations have been used. In the recent past no big film with this much span has been completed in that time.

How was the response in theater visits in Hyderabad city and rest of Telangana?

It's wonderful. We were happy to see all kind of audiences in cinemas. Even those who felt it's a mass entertainer initially, are not seeing it as a family entertainer. It has led to more family audience watching the movie now. Since the Dushera holiday season is about to start we expect more from this segment. Even in the promos on TV`s we are targeting the families.

How is the response in overseas?

As we mentioned earlier, it has spread big way that Hyper is a mass movie. Therefore the star has been slow there but even there collections have picked up big way after people have come to know about the family emotions.

What is the feedback from distributors?

They are very happy. One or two shows are affected due to the rains but the rest of the shows are running with heavy crowd, according to their reports. Overall the distributors are really happy.

What`s your next project?

We are doing a film in the combination of Nithiin and Hanu Raghavapudi. Currently, pre production work of the film is going on. Ninety per cent of the film happens on foreign shoes. It a romantic comedy and we have not yet decided where to shoot the film. It will be shot either in the US or on the European country side. Locations are being scouted as of now. Shooting will begin in the second half of November and it will be completed by April.