Style is a classified hit. But things seem to have tapered in terms of collection.

And Lagadapathi Sridhar, who is a master of hard sell, knows a thing or two about reviving interest.

The enterprising producer has now got the reputation for pushing his films with smart publicity.

Style got the right promos and did very well at the box office. But the collections, after the initial flurry, are said to be falling.

So what did our producer do, or rather is planning to do? Well, he has decided to shoot another song for the film.

Incidentally, the song (Tadava Tadavakosari) does feature in the album. But in a movie crowded with songs, there was no place for that number.

Now Sridhar, in a bit to bring in more attraction, has decided to shoot that number.

There is another reason too. There were some stray complaints that Raja (the third hero) of the movie did not get much prominence in the movie.

Sridhar has decided to can this song on Raja and Charmi. So this song will also help bring in more Raja fans.

Sridhar is indeed a smart cookie.