'Ala Vaikunthapurramuloo' is going to drive home a universal yet familiar point. Prosperity resides in huge bungalows, but real wealth inhabits small homes. Speaking to a Telugu daily, Trivikram Srinivas suggests that the Allu Arjun-starrer is about the beauty of affection that has nothing to do with riches.

“There is 'sthanam' (socio-economic status). Then there is 'sthayi' (permanence, which is related to inner persona). The former can be ascribed. The latter has to be attained," the star director says.

He refuses to comment on the rumour that the budget of 'Samajavaragamana' song in the movie is Rs 6 Cr. "The visualization of 'Peniviti' song from 'Aravindha Sametha' was not to everyone's liking. When a song becomes a chartbuster, people expect the best. I have taken care of everything this time," Trivikram assures.

The family entertainer will hit the screens on January 12.