Superstar Rajinikanth's 'Kaala' produced by Dhanush and directed by Pa Ranjith is gearing up for release on the 7th of June and already the business for the film is soaring sky high.  In most of the posters released so far the Thalaivar is seen perching stylishly on the new Thar jeep from Mahindra and Mahindra.

Anand Mahindra the owner of the automobile brand has posted on social media The Thar is honoured to be the chosen chariot of Superstar Rajinikanth.  This is his reaction to a newspaper story that reads Rajini glorifies the colour black as a symbol of the honest poor and questioning whether this would be India's 'Black Panther' moment.

Anand Mahindra months back had requested Dhanush to give the jeep to him after the shoot for him to keep it as a memorabilia.