Shreyas Media, the event management and movie promotion company, is a name to reckon with in Tollywood.  The company is in the news for recently holding the pre-release event of 'Maharshi' amid much fanfare.  Mahesh Babu's fans and the audience at large were spellbound by the vast arrangements and creative aspects of the event.  Unlike most audio/pre-release events, this one was a public event.  "After the success of the pre-release event of 'Bharat Ane Nenu' as a public event, Mahesh was more than happy for the 'Maharshi' event to be held in a similar way," a source says.  Both the events were managed by Shreyas.

Shreyas started out as an Ad agency way back in 2008.  With the recent 'Vinaya Vidheya Rama', it completed 1000 events in its career.  The company is the most sought-after one for the events of all top actors in Tollywood.  "Shreyas Media is a leader which is second to none.  It has virtually made all competition irrelevant.  The Telugu company has taken giant strides in conducting cinema-related and corporate events in India," we learn from a source.

"When it comes to public events, Shreyas is the one preferred by major players in cinema and corporate sectors.  Years ago, the events of 'Mirchi', 'Naayak', 'Seethamma Vakitlo Sirimalle Chettu', and 'Baadshah' were held successfully as public events.  It was Shreyas which created the concept of pre-release event with 'Sarrainodu', whose event at Vizag beach attracted 3 lakh people.  An event of 'Rangasthalam' at the same venue attracted 4 lakh people.  Shreyas is truly a trend-setter," an industry insider says.

The events of 'Khaidi No. 150', 'Nenu Local' (this film event was part of a government event in Kakinada) and others, too, were hugely successful.  Behind the success of events of every big-ticket Telugu film, the hand of Shreyas is seen.  As its competitors say, Shreyas is an unchallengeable monopoly.  No wonder that Shreyas is eyeing a spot in the Guinness Book of World Records.