The Telugu film industry is witnessing a fascinating shift, with the fantasy genre taking center stage, challenging the dominance of star-driven films. The success of HanuMan, a fantasy film starring relatively unknown actor Teja Sajja, over Mahesh Babu's Guntur Kaaram during Sankranti 2024, signaled a turning point.

This change has been brewing for a while, fueled by the success of SS Rajamouli's visual spectacles like Baahubali and RRR, which showcased the power of compelling narratives and visual effects. Producers, once hesitant to invest in CGI, are now willing to back films with unique concepts and visually stunning worlds.

This shift has opened doors for young heroes like Nikhil Siddhartha, whose Karthikeya series has proven the commercial viability of the genre. His upcoming fantasy film, Swayambhu, with its ambitious budget of Rs 60 crore, is another testament to this trend. The genre itself has become a star, drawing audiences and attracting top talent like cinematographer KK Senthil Kumar, who has collaborated with Rajamouli on numerous blockbusters.

Directors like Prashanth Varma, the mastermind behind HanuMan, believe that the supernatural element adds a layer of star power to the film, attracting audiences beyond the traditional star base. He emphasizes the importance of creativity and passion over profit, arguing that HanuMan was made to create a cool superhero film, not just to chase box office records.

However, there are concerns about the potential oversaturation of the genre. Karthik Varma Dandu, director of Virupaksha, highlights the need for fresh ideas and experimentation within the fantasy realm. While mythology has dominated, exploring futuristic themes and unconventional narratives could sustain the genre's momentum.

The success of fantasy films like Virupaksha and HanuMan has shown that audiences are ready to embrace new stories and visual spectacles, regardless of star power. The future of Telugu cinema seems to be leaning towards a more diverse and imaginative landscape, where story, vision, and technical prowess take center stage. This shift is exciting for both filmmakers and audiences, promising a new era of creativity and entertainment.