London bound. #CelebratingMaharshi. Awesome in Germany. #CelebratingMaharshi. Watching IndVsAus at Oval. #CelebratingMaharshi. So on and so forth. That's Mahesh Babu's way of revelling in the superb success of his film.

The hashtag has been one of the most stubborn (in a pleasant way for Mahesh's fans) ones. It has been more than a month since 'Maharshi' released, but those associated with it, especially the Superstar, are still in celebration mode. Is it unusual? Not really, if you take into consideration the trend of heroes and directors and producers continuing to make tweets, etc as long as their film is still playing in at least a few theatres.

Even Devi Sri Prasad, who doesn't really cling on to a film for long, has brought out a tribute video for the technicians of 'Maharshi', marking its 30-day run.

Directed by Vamshi Paidipally and produced by Dil Raju-PVP-Aswini Dutt trio, 'Maharshi' recently crossed Rs 100 Cr in terms of Share.