Come March 27, Ram Charan will celebrate his birthday in style. This year is going to be a different affair altogether. A media house has reported that 215 blood donation camps will be held on his birthday. This is touted to be the biggest ever attempt on the part of the Mega family fans to carry out blood donation on an industrial scale.

What's more, the camps will be held not just in the Telugu States, but also in a place or two in Tamil Nadu, Karnataka, and Maharashtra, besides a handful in the US, Dubai, and Muscat. Besides, something like 190 blood donation camps will be held in AP, and Telangana.

In a year when Chiranjeevi's younger daughter, Srija, is getting married, and Chiru is going to shoot for his 150th, this mammoth attempt at collecting blood for the needy is a feather in the cap of the Mega family.

Ram Charan-jeevi indeed!