Why did Mahesh Babu go in for 'Team Mahesh Babu'?  Why is Namrata Shirodkar said to be very involved in managing the superstar's communications strategy?  After all, this was not the case just a few months back.  Is there more than what meets the eye?

Only recently, the superstar took out time for 4.500 fans, happily posing for photos with them.  This is only one of the aspects of the actor's outreach efforts.  It's just a symptom. As his aides say, this is just the beginning.

Firstly, with Mahesh doing a bilingual in recent past, he is said to have felt the need to professionalize the communications strategy.  So, he overhauled it completely with the help of a team of energetic and creative youngsters, some of whom are his fans.  

Secondly, the organized trolling that Mahesh has been subjected to after the failure of 'Brahmotsavam' and 'SPYder' is said to have jolted the actor's camp out of complacency. Right from scorching negativity at the outset to putting the record straight about fake news/dirty tricks/negativity, everything is now a priority for the camp.  

Thirdly, since Mahesh has also been engaged in philanthropic activities, there is so much to be shared with fans and people at large.  His fans will always love that.  This explains why the Twitter handle of his team has posted updates about the Mahesh-funded activities in recent months.  

Fourthly, the actor yearns for learning and genuine feedback at a time when Telugu cinema is becoming more and more sophisticated.  Nowadays, even film launch events are reported in sections of national media.  

Fifthly, by leveraging social media, he wants to analyze feedback first-hand and constantly improve himself.