Mahesh Babu has endorsed Denver, the perfume brand.  At the event organized by the company on Friday, the superstar interacted with the media for a brief while.  

"I am honoured to be the face of Denver.  I am looking forward to having a long association with the brand," Mahesh Babu began saying at the outset.  

On what basis does he choose to endorse a brand?  Does Mahesh have any criteria? "Perfume is one of the most important things for men.  Any brand that I choose has to reflect my personality," he said, adding, "I have been a collector of perfumes and colognes for a long time.  I prefer perfumes that give me freshness."  

Has Mahesh ever insisting on the placement of his brand in a film?  "I personally don't insist on in-film branding.  At the end of the day, it goes back to the creative team.  Forcibly, I don't do anything of that sort," Mahesh said.

When someone asked him about the best Valentine experience with a woman other than Namrata, Mahesh laughed away.  "I have been married for 14 years.  Since Feb 10th is my marriage anniversary, every Valentine's Day is special to me.  I don't remember the gifts I and Namrata exchange.  The birth of my son and my daughter have been the most heart-touching moments," the family man said.  

He refused to talk about 'Maharshi'.  "Yes, it will release in April," he signed off.