In a significant move that marks his formal entry into politics, Thalapathy Vijay unveiled the flag and anthem of his newly formed political party, Tamilaga Vettri Kazhagam (TVK), at the party’s head office in Panaiyur, Chennai. The flag, predominantly red and yellow, features a Vaagai flower at its centre, flanked by two war elephants on either side, symbolizing strength and victory.

Alongside the flag, the party's anthem was also revealed during the ceremony. Composed by Thaman S with lyrics by Vivek, the anthem highlights Vijay's commitment to serving the people of Tamil Nadu while at the peak of his cinematic career. During the event, party members took a solemn pledge, reflecting the values and goals of the Tamilaga Vettri Kazhagam. It says:

"I will always honour the sacrifices of countless warriors from Tamil soil who bravely fought and gave their lives for the freedom of our nation and the rights of our people.

In the spirit of fulfilling the goals of the martyrs who laid down their lives to protect our mother tongue, Tamil, I will continue to work tirelessly. With faith in the Indian Constitution and sovereignty, I will act as a responsible individual who upholds unity, brotherhood, religious harmony, and equality among all.

I pledge to walk the path of secularism and social justice, always fulfilling my duty as a servant of the people and democracy. I am committed to eradicating the divisions based on caste, religion, gender, and place of birth, raising awareness among people, and striving to ensure equal opportunities and rights for everyone. I wholeheartedly affirm my adherence to the principle of equality, recognizing that all lives are born equal."