Thalapathy Vijay himself is a brand and his films are always the talk of the town. His upcoming film Beast has also created a lot of buzzes even before its release. Fans and followers of Vijay are waiting to witness the Master actor on big screens once again.

As Arabic Kuthu is continuing to make waves, crossing 125 million views on YouTube we hear that the audio launch of Vijay's Beast will take place in Chennai on March 20. If reports are to be believed, it will be a grand live event. Thalapathy fans will be part of it and tokens have been distributed to Vijay Makkal Iyakkam members across the state.

Beast, directed by Nelson Dilipkumar, and starring Pooja Hegde as the female lead, is slated to hit screens on April 14, for Tamil New Year. Rockstar Anirudh is the music director of this film. The other cast also includes Selvaraghavan, Yogi Babu, Shine Tom Chacko, VTV Ganesh, Aparna Das, Lilliput Faruqui, Ankur Ajit Vikal, Sathish Krishnan, Redin Kingsley and Bjorn Surrao in supporting roles.

Produced by Sun Pictures, the film was shot across various locations in Chennai, including a specially designed set resembling that of a shopping mall where most of the film was shot, whilst sporadic schedules took place in Delhi and Georgia.