'Roudram Ranam Rudhiram' is all set to go on a box-office rampage starting Friday. In this section, we bring you 10 top reasons why it is a must-watch.

The Rajamouli Midas Touch

This is the first Rajamouli movie in a little less than five years. His vision, execution and passion will be keenly taken note of.

Rare multi-starrer

Jr NTR and Ram Charan are two unmissable star heroes and performers. Catching them in intense roles is everyone's agenda right now!

Period backdrop

The film's story unfolds in the 1920s. Not always do we see Telugu films set in the pre-Independence era.

Extravagant budget

The film has been made on Rs 336 Cr (minus remunerations and GST). We are in for the most extravagant spectacle in the history of Telugu cinema.

Action blocks

When R, R, and R are around, action blocks can only be within reach. Expect the unexpected, especially from the interval block.

VFX, Visuals

If not for the story, we are sold on the film's VFX potential and KK Senthil Kumar's cinematography.

Emotions, music

The screenplay and story are expected to brim with rich emotions. And Keeravani's BGM is expected to be textured.

Surprise in second half

Rajamouli has reserved a surprise factor in the second half. Let's wait with bated breath for that.

Character artists, supporting roles

Alia Bhatt, Ajay Devgn, Samuthirakani, Olivia Morris, Ray Stevenson... You name it, you have it.

Last stretches

Rajamouli's films have an excellent climax and pre-climax stretch. 'RRR' is expected to be kick-a$$ too!