OTT platforms have emerged as the biggest sources of entertainment for the audiences. As they are running out of content, the platforms are trying to commission some interesting projects going forward.

Sensing this as the new opportunity, producers like Dil Raju, Suresh Babu are looking at entering into deals with giants like Netflix and Amazon Prime Video, for time bring, it seems.

Already, Allu Aravind has launched Aha app and he is looking at content creators as many as he can. With big producers looking to find a correct balance between traditional and new ways, even other production houses are trying to figure out a proper structure to go forward, it seems.

But all this won't happen in a day or two and we have to wait for 4 to 6 months for market to relaunch itself in full swing.