Vijay Deverakonda's promotional music video titled 'Nuvve Hero' was unveiled yesterday ahead of the release of 'Meeku Maatrame Cheptha'. Themed around the philosophy that you script your own destiny, the music video has a crowded yet clinically formal railway station as the backdrop. The actor's costume is way too eccentric, keeping in tune with the song's non-conformist vibes.

Speaking about his experience of doing the song, the 'World Famous Lover' actor has said that doing it was not easy at all. "My choreographer worked harder than me to get it right. Tarak anna and Bunny anna would have found it easy to do. I had to put in a lot of effort," Deverakonda said.

Starring Tharun Bhascker as the male lead, 'MMC' has Abhinav Gomatam, Anasuya Bharadwaj and others in other roles. The rom-com will hit the screens on November 1.