Using movie scenes and dialogues to create awareness has become a common thing nowadays ad people can connect to it in a better way. Recently TANGEDCO used movie references to create awareness about electricity safety and energy saving in its tweet, it drew flak from ‘Twitterati,’ forcing the power utility to delete the tweet.

“Heartfelt congratulations to the electricity employees who are risking their lives to provide uninterrupted and reliable power supply to the people during rains and natural calamities, ” said the post titled Thunivu with a tag line ‘No guts, no glory’.

However, this was met with a lot of criticism, especially from Vijay fans, as they wondered why Tangedco was promoting the film Thunivu. Some even thought this was done since the film is distributed by Red Giants, which is owned by Udhayanidhi Stalin, a Minister of state. Following the backlash, Tangedco deleted the controversial tweet without providing an explanation.

It is also notable that earlier, Tangedco had also posted the movie title RRR to propagate ‘Reduce, Reuse, Recycle’ as part of its energy conservation awareness week.