☰
»
»

Producers Association issues a strong statement against YouTube reviews impacting box office collections

  • IndiaGlitz, [Wednesday,November 20 2024]

The practice of YouTubers interviewing audiences immediately after first-day-first-show (FDFS) screenings and publishing their reviews online has sparked concerns among theatre owners, who claim it negatively impacts box office collections.

Many theatre owners allege that some YouTubers deliberately post negative reviews to damage a film's reputation right from the opening day, leading to a huge drop in revenue. This issue has gained traction, with the Theater Owners’ Association urging the Tamil Film Active Producers Association to take strict action against the trend. The TFAPA has released an official statement addressing the matter:

In 2024, big films like 'Indian 2', 'Vettaiyan', and 'Kanguva' faced considerable damage due to negative public reviews and talks being shared widely. All cinema-related associations must work together to restrain this practice and protect the interests of the film industry.

As a first step, we urge all theatre owners to prohibit YouTube channels from recording public reviews on their premises or nearby areas. We request full cooperation in eradicating the FDFS public review/talk trend to safeguard the future of cinema.

The announcement reflects a growing effort within the film industry to control the narrative surrounding new releases and ensure that public perception isn’t unduly influenced by immediate and potentially biased reviews. This move aims to balance creative freedom and protect the business interests of filmmakers and theatre owners alike.

More News

AR Rahman announces divorce from his wife after 29 years of marriage

In a deeply personal and unexpected revelation, A.R. Rahman, the legendary "Mozart of Madras," and his wife, Saira Banu, have announced their separation after 29 years of marriage.
Read More

Which Ajith Kumar movie will release on Pongal 2025? - Check out the latest buzz

Kollywood buzz is at an all-time high as Ajith Kumar's upcoming films dominate headlines. He is currently working on two big projects: "Vidaamuyarchi" and "Good Bad Ugly".
Read More

Arun Vijay's Vanangaan gears up for the festival clash! - Release date out

Arun Vijay's upcoming action drama "Vanangaan", directed by the acclaimed Bala, has fans buzzing with excitement. As a special treat on Arun Vijay's birthday, the film's release date was announced.
Read More

Sivakarthikeyan's Amaran becomes one of the highest-grossers in Tamil cinema! - New milestone

Kollywood is buzzing with excitement as Sivakarthikeyan's "Amaran" achieves a monumental milestone, crossing the ₹300 crore mark at the global box office.
Read More

Keerthy Suresh to get married to her longtime lover? - Wedding deets

Keerthy Suresh, one of the most celebrated actresses in South Indian cinema, is making headlines not just for her upcoming film releases but also for her personal life.
Read More