Aza curates the finest in Indian fashion and represents the pinnacle of modern luxury and service. Founded in 2005 by Dr. Alka Nishar, Aza has become a leading fashion authority in India. With multiple stores already in Mumbai and Delhi, Aza now expands its footprint to Hyderabad and has unveiled its new store in the city with an aim to deliver an extraordinary shopping experience, with an unparallel focus on personalized service and customer satisfaction.

Celebrated entrepreneur and philanthropist, Pinky Reddy inaugurated the store. The inauguration was also marked by the popping of champagne by Dr. Alka Nishar, Founder & Chairperson, Aza and Devangi Parekh, Managing Director, Azafashions.com in the presence of the guests in attendance. Adding the star power and oomph factor to the event, was the very versatile and popular actor Tamannaah Bhatia, who graced the occasion as special guest. Also seen at the launch were celebrated designers Nupur Kanoi, Mayur Girotra, Rajat Tangri, Ritika Mirchandani, Sahil Aneja, Druv Vaish and Shriya Som.

Commenting on the launch, Dr. Alka Nishar, Founder & Chairperson, Aza said “We are extremely excited to unveil the Aza store in Banjara Hills. Hyderabad now has a new one-stop shopping destination for designer clothing, jewelry & accessories for women and men. As trusted pioneers of luxury retail in India, Aza is committed to curating the best in fashion and providing our customers with unprecedented access to the most beautiful creations for every occasion, handcrafted by talented designers from across our country.”

“As we expand our offline footprint, launching in Hyderabad was a logical step because it’s one of our top domestic markets online. Having done a trunk show here, we knew the immense potential this city offers. The Aza store in Banjara Hills spans 12,000 square feet across 4 floors and houses an eclectic mix of designers. With all prominent brands and their exclusive collections under one roof plus a personalized shopping experience, Aza makes finding the perfect outfit easy and seamless for customers.” added Devangi Parekh, Managing Director, Azafashions.com.

“I am very excited to be here for the launch of the new Aza store in Hyderabad. I thank Dr. Alka Nishar and Devangi Parekh for inviting me today. This swanky store will be a great destination for luxury shoppers in Hyderabad and makes luxury fashion more accessible.” said Tamannaah Bhatia.

Ace designers Anamika Khanna, Ridhi Mehra, Payal Singhal, Varun Bahl, Gauri and Niharika, Rimple & Harpreet Narula, Rohit Gandhi + Rahul Khanna, Shehla Khan, Surily Goel and more are amongst the carefully selected and presented names. In addition to established labels, Aza is dedicated to discovering and introducing emerging talent from around the country. The Aza store in Hyderabad is all set to offer customers an exclusive range of designer wear, accessories, and jewelry. The leading fashion authority has a presence both offline and online. Promoted by Devangi Parekh, Aza’s fast-growing luxury e-commerce store, www.Azafashions.com was launched in 2015 as a global web platform to offer clients the convenience of shopping the best of Indian fashion from anywhere in the world. This premier multi-designer online portal retails a curated selection of luxury apparel and accessories by over 1000+ of India’s most recognized and talented designers.

About Aza Fashions

Aza curates the finest in Indian fashion and represents the pinnacle of modern luxury and service. Founded in 2005 by Dr. Alka Nishar, Aza has become a leading fashion authority in India. Located across Mumbai and Delhi and Hyderabad, Aza stores deliver an extraordinary shopping experience, with customers receiving personalized attention from trained fashion consultants. The Aza e-commerce store was launched in 2015 to offer customers the convenience of shopping from anywhere in the world. For more information visit www.azafashions.com.