Known for endorsing top brands, Suriya has now been signed by a popular pain balm manufacturer as its brand ambassador. Recently, he shot an advertisement for the product, along with Bollywood bombshell Malaika Arora.

While Suriya will be the ambassador for Tamil Nadu region, Tollywood top actor NTR Junior will endorse the product for Andhra Pradesh. Interestingly, Malaika is there in both the languages.

The television commercial, which is expected to be aired from the last week of December, has been shot by ad guru Prahlad Kakar. “It is an interesting concept which would strike an instant chord among the viewers,” sources say.

Senthil, whose cinematography in Telugu blockbuster ‘Magadheera’ was appreciated by one and all, has wielded the camera for the commercial. Happy about working with Suriya, Malaika says, “It was a wonderful experience. He is very sweet.”