Sources reveal that much before the completion of shoot, the theatrical release business of Suriya-Anushka starrer 'S3' has started catching up well.

The third part of the blockbuster 'Singam' series is being directed by Hari and produced by K.E.Gnanavel Raja. Now we learn that the Tamil Nadu distribution rights of the film has been lapped up by a newly launched production and distribution company Udhayam Films for Rs.41 crores which is a huge price for a Suriya starrer.

Suriya commands an equally strong market share in Telugu speaking states and his last release '24' has been phenomenally successful in Andhra Pradesh and Telangana. So we can expect that the Telugu release rights of the film will get a much bigger price than usual.

The film stars Suriya as the tough cop Durai Singham IPS while Anushka as his wife. Shruti Haasan plays the role of a Journalist who helps the male lead to nab the criminals. Harris Jayaraj is taking care of musical score.

Meanwhile, the 'S3' team have wrapped up the Vizag schedule and will be flying t Malaysia for the next schedule after a week's gap.