Surender Reddy, who became an overnight sensation with his very first film Atanokkade, starring Kalyan Ram, and followed it up with another blockbuster Ashok starring Junior NTR, is turning producer in the near future. He joins the growing list of young and upcoming directors like Puri Jagannadh, who started producing films on his banner Vaishno Academy sometime back and director S.S.Rajamouli followed suit, when he announced a film Junior NTR as a hero on his home production Vishwamitra creations.

Now, Surender Reddy joins them in a bid to give quality films to the industry. At the same time, these young directors want to assuage the feelings of everybody present in the industry, by not opting to direct films in a scurry without compromising on quality whatsoever.

Allu Arjun is going to be the hero in the opening film of Surender Reddy’s home production.