Superstar Rajinikanth's 'Kabali' has been hitting the headlines for many innovative reasons. For the first time a Tamil film had a tie up with a airline service provider. Now we have come to know that there are few more interesting business tie ups as part of this promotional strategy of this film.

The makers of 'Kabali' have signed a agreement with leading private Telecommunication service provider Airtel India. This means Airtel users can download the ringtones and punch dialogues of 'Kabali'. Apart from this, Airtel will be launching a special 'Kabali' Tariff plan and they are planning a grand event with the prominent cast and crew members of 'Kabali' on July 12.

Reports also suggest that the makers have made a tie up with a leading private hospital as part of 'Kabali' promotions.

Producer Kalaipuli.S.Thanu is always known for humungous and innovative promotional strategy and for 'Kabali' he is pushing all the limits.

The film directed by Pa.Ranjith stars Rajinikanth and Radhika Apte in lead roles and it is expected to hit the screens on the 22nd of this month.