The makers of the much expected superstar Rajinikanth’s ‘2.0’ have already wooed us with their unique promotion strategies for the film. Touted to be India’s grandest film, even the audio launch which was held at Dubai garnered wide media recognition.

 Another interesting strategy of the makers was to promote the robot film in Indian cricket matches. Promotional posters of ‘2.0’ made their way into the recently held India-New Zealand match as well. After a third umpire mandate, Rajini’s still represented ‘not out’ which Akshay Kumar’s still depicted ‘out’, much to the overjoy of fans.

The ‘2.0’ team had already amazed with their unique promotion straegy like the hot air balloon promotion with the film’s poster in Hollywood in addition to the sky diving stunt promotion in Dubai. With such extravagant promotion and Rajini’s star quotient, fans are already restless for the release of the film in January.