Super Cow Boy is a film in which Lawrence is playing a male lead after a long time. A costly film, it belongs to the genre of adventure. The audio of the film will be launched on March 9. Music-directed by GV Prakash Kumar, the film's audio is expected to be on entertaining lines. Speaking to the media, GV said that he hoped to strike gold after Ullasanga Uthsahanga, which was his first Telugu film as a music director.

Written and directed by Shimbudevan, the film is produced by the Kalpathi brothers of Kollywood.

Story-wise, the film tells the tale of Red Indians, perhaps told for the first time by any Indian film. Shimbudevan says that, the film draws from a 18th-century saga, and is belongs to the genre of adventure and comedy.

The "adventurous comedy" has a huge set erected on a scale unheard of in the past. A set was constructed by 300 artistes from Kerala, who toiled big time to create it.

Making an adventure flick means the actors training in such skills like horse-riding. And, the lead cast did get trained in horse-riding. Producer Kalpathi S Agoram says that, the film will be released in March, and hopes that it will be a blockbuster in Telugu, where Lawrence is very famous.

Sandhya, Nasser, Manorama, Senthil, Mouli, Delhi Ganesh, Ramesh Khanna and others are the other cast. Sri Ramakrishna is the dialogue-writer. Music is by GV Prakash. Larencce has choreographed the dances himself.