In last few years, a large fraction of masses have developed a negative perception of Bollywood which has resulted in boycott culture and hatered directed towards artists for no good reason. Recently, actor Suniel Shetty met UP CM Yogi Adityanath during the latter's visit to Mumbai and seeked help to tone down the anti-Bollywood sentiment which is so prevalent these days.

According to a report in The Indian Express, Suniel stated, "The hashtag that’s going on, Boycott Bollywood, yeh ruk bhi sakta hai aapke kehne se. It is important to spread the word that we are doing good work. One rotten apple is everywhere, but just because of that you can’t call the whole industry rotten. Today people think that Bollywood is not a good place, but we have made such good films here. I was a part of one such film too, when I did Border. I have been a part of many good films. We have to come together and work towards how we can get rid of the Boycott Bollywood hashtag. We have to figure how we can stop this trend.”

The actor further said, "Today, if I am Suniel Shetty, it is because of UP and the fans from there. If you take the lead, this can definitely happen. It is of great importance that this stigma that is on us is gone. It is a very strong emotion for me. Dukh hota hai bolne me ke humaare pe yeh stigma hai because 99% of us are not like that. Hum din bhar drugs nahi lete, hum galat kaam nahi karte. Hum achhe kaam se jude hai. Bharat ko agar bahar ke desho se kisi ne joda hai toh woh hai humaara music, and our stories. So, Yogi ji if you take the lead and talk to our beloved Prime Minister about it, it will make a huge difference."