Ever since Nagarjuna released the first look of Sumanth's 'Vicky Donor' remake, the film has been riding high on the wordplay inherent in the title. So, who is the one who conceived 'Naruda DONORuda'?

It's Sumanth. After the makers brainstormed over different titles, they felt that it shouldn't be in-your-face and yet convey the point across. This needed a creative title so as to position the film in the right manner. Sumanth conceived the title out of thin area while he was taking a shower! It was Balakrishna' number 'Naruda o naruda..' which became the basic material.

Not that the makers went along with their gut feeling anon. Sumanth made sure he discussed the title with SS Rajamouli and MM Keeravani when he incidentally met them at a private function. Rajamouli and co, including Rama Rajamouli, felt it was a rib-tickling title. Sumanth's friends and well-wishers too felt the same.

The makers didn't think twice before going for the title.