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The stalwart actor, director and producer Kichcha Sudeep has been roped for leading Direct-to-Home service provider Tata Sky. Tata Sky advertising campaign with Sudeep is an addition boon to Tata Sky.

Thrilled to associate with Tata Sky, a brand that stands for trust, innovation and excellent service says Sudeep. People of Karnataka don`t need to compromise while choosing a set top box anyome. This festive season, people should enjoy superior picture quality, customer care service and their favorite Kannada channels with Tata Sky adds Sudeep in his address.

Tata Sky launched in the year 2006 provide 24x7 helpline that is trained to answer subscriber queries in Kannada, Telugu, Tamil and Malayalam with 8 other languages. The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company currently has a presence in 36,000 towns with over 13.5 million connections.