'RX 100', a heavy-duty emotional, realistic love story, directed by debutant Ajay Bhupathi (an RGV protege, who has also written the film), comes with the caption 'An Incredible Love Story'.  Starring Kartikeya and Paayal Rajput in the lead roles, the film is set to hit the screens in June.

Since mere mention of Rx 100 reminds people of youthfulness, the makers ask the audience to wait for the film's content.  

Says Ajay Bhupathi, "It's quite an emotional story.  The film is set in the backdrop of a village.  It will definitely impress all sections of audiences.  The title and the posters have been getting a great response."  

Says producer Ashok Reddy Gummakonda, "The story is our film's highlight.  We have made it without compromising on quality.  So, 'RX 100' has high making values.  It's a film with the right commercial values.  We have to shoot a song."  

Rao Ramesh, Ramki, Sathya, Giridhar and Lakshman are in key roles.  This is the first Telugu film of KL Praveen, the editor of 'Kabali' fame.  Music is by Chaitan Bharadwaj. The cinematography is by Raam.