Stardom can't guarantee success in today's time, says Kareena Kapoor
- IndiaGlitz, [Saturday,July 30 2022]
The OTT revolution has changed entertainment industry in several ways. Actress Kareena Kapoor, who will soon be making her digital debut, says that OTT platforms have given so much diverse and good quality content to people that films and shows can't succeed merely by stardom anymore.
Kareena told PTI, Today, the stars are on their toes. Nobody knows what’s happening and in what direction we should go. So, let’s focus on content and scripts, reading and writing better things. Then all actors are safe. If we think that we can continue to concentrate and focus on building projects on stars and their stardom, then that is not going to happen anymore. People now want to see content and that has changed and transformed amid COVID-19. People have realised that no one is God and no one can change anything.
Sharing how star system doesn't really exist in today's time, Kareena added, Today, there are no stars according to me. Everybody is an actor. There is no guarantee that tomorrow somebody's film will take ₹50 crore opening. Success and stardom doesn’t matter (anymore). Anybody can have 50 million followers (but that) doesn’t make you the biggest star in this country, not at all. It needed to happen because there is more and different work for artist. Today, different actors are coming in who are amazing at their job.