There seems to be a huge craze among Tollywood personalities to start designer stores. Beauty queen Ileana is starting her own store at Inorbit mall in Hyderabad for her mom Samira D Cruz in February. Besides her, we hear actor Vishnu Manchu's wife Viranica and director Srinu Vytla's wife Roopa are jointly starting a designer store in Hyderabad soon.

Sources say they will not only have their own designs on display but also the attire designed by popular designers Shantanu and Nikhil in their store. Infact Roopa Vytla is currently designing costumes for Samantha who is acting in Srinu Vytla's 'Dhookudu'.

S S Rajamoul's wife Rama Rajamouli is already a designer and has been working on costumes for her husband Rajamouli's films. Ditto with Lavanya Jagannath, Puri's wife who designed attire for a few films.

Besides, Mohanbabu's wife Nirmala Devi too has a popular apparel store 'Tanya' that is doing brisk business.Looks like fashion store craze is on a high in Tolly town this season.