Ranbir Kapoor and Ayan Mukerji's highly anticipated fantasy drama 'Brahmastra' is less than two weeks away from release and the promotion for the same is going on in full swing these days. The film will be presented by filmmaker SS Rajamouli in four South Indian languages and in a recent statement, he shared why he associated himself with this project.

Rajamouli said during a promotional event, “I would like to associate with anything which has so much passion in it… We have a person who gave 10 years of his life to a film… When he (Mukerji) came to meet me, I could see the love he has for this film and cinema in general.”

Rajamouli also hopes to induce a cultural exchange between North and South India by using cinema as a bridge. He says, "We can be proud of our language, our culture, but at the same time we should have a big heart to accept other cultures and languages. As a south Indian, I’m proud of my mother tongue Telugu. I’m proud of the fact that I learned my craft in Tamil Nadu. I’m proud I was born in Karnataka. So when north India accepts our films, I would like all of us in the south to see films from the north."