SRK's PAANCHVI PAAS - Now also in a game format
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Indiagames Ltd, a UTV venture, IndiaÂs benchmark mobile and online games company and a leading global publisher of mobile games has announced its partnership with Bulldog Media & Entertainment and Star TV Network to exclusively develop games for the show, Kya Aap Paanchvi Paas Se Tez Hain?
This is the first offering from Indiagames on its newly launched proprietary ÂPLAY 3Â platform covering games across the three screens which include mobile, PC-online and Interactive Television (DTH and IPTV). Indiagames will also be publishing the entire range of non-gaming content including wallpapers, animations, ringtones, themes etc. for the show.
Speaking on the occasion, Samir Bangara, COO, Indiagames said, ÂKya Aap Paanchvi Pass Se Tez Hain? is a great game show and provides us the ideal platform to showcase our ÂPLAY 3Â gaming platform. This is the first time in
As another first for an Indian TV show, Indiagames will also develop an arcade based game that would be set up at key high traffic consumer touch points like malls, youth hangouts and game parlours.
Says Nanette DÂsa, Sr. Vice President Star Licensing & Merchandising, ÂPaanchvi Paas is a unique property and lends itself well to a licensing program to create an experience beyond television. Creating a gaming and non gaming platform with Indiagames will truly deliver an innovative product that will appeal to a wide base of our viewers"
Says Ramit Bharti Mittal, Director, Bulldog Media & Entertainment, ÂKya Aap Paanchvi Pass Se Tez Hain? is fun filled at the same time quite an informative and educative family show and the format really allows it to converse with audiences on various platforms including gaming. We are happy to partner with Indiagames in this initiative and looking forward to the launch of the game.Â
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