Although it is an honour to have the label of "King of Bollywood" to rest on his head, it will without doubt put a kind of sweet pressure on SRK to not to slip and always to come out with nothing less than super-hits.

Well most of the time he has succeeded in a manner far beyond expectations and being a master marketing strategist himself has ensured that his works get the maximum exposure in all the places around the world where it is possible to project and spread the charm of Bollywood.

This has resulted in he becoming the most popular Hindi actor in Germany and other parts of Europe, in Malayasia etc..

Now the latest news is that the fame has been successful in spreading into the popular consciousness of the population of Poland.

The evidence is that the book about SRK's life titled as 'The King of Bollywood' written by Film Journalist Anupama Chopra is selling like hot cakes in Poland.

It was the film 'Kabhi Khushi Kabhie Gham' released in Polish subtitles that made the people in Poland like SRK immensely.

The film went on become a huge hit and then all the films of Shah Rukh like 'Main Hoon Na', 'Dil Se', 'Kabhi Alvida Na Kehna' etc were released in Poland.

Today a visitor to Poland will be able to see big posters of the Indian super star displayed in all the big cities of this European country.