The anticipation levels of the audience has risen tremendously with 'Raees' being the most looked upto film of the year. The news that 'Raees' is to have a sizzling item number "Laila O Laila" spread like wild fire and left everyone curious to know more. Recently it was announced that the item number will feature none other than Sunny Leone, which further added fuel to fire. The item song featuring Shah Rukh Khan along with Sunny Leone has got the audience and industry alike abuzz. Following which, the makers of 'Raees' are inundated with calls for exclusive scoop on the highly anticipated item number.

The song 'Laila O'Laila' promises to flaunt a power packed dose of hip moves exuded by Sunny Leone. The association marks to be the first time that Sunny will be sharing platform opposite SRK. By being a part of 'Raees' Sunny has reached a milestone in her career with the actress taking to Twitter to express her elation. The makers of 'Raees' are extremely happy with the tremendous response the song has been receiving.

Shared a spokesperson, "Ever since the announcement was made calls have been pouring in for Ritesh (Sidhwani). Everyone wants to know more - from the backdrop to the costumes to the names of the singer. The fact that the song is a rehashed version of the iconic 'Laila O'Laila' has further generated curiosity."

Set against the backdrop of Gujarat in the 90s, the story revolves around a local don of Gujarat who emerges into prominence due to his illegal alcohol trade in the state. The teaser of the film created a rage on release and soon it became the most watched teaser of the year. Produced by Excel Entertainment and Red Chillies Entertainment, Directed by Rahul Dholakia, 'Raees' also stars Mahira Khan in lead.