His 'Duplicate' may not have been a great success but that hasn't deterred SRK from appearing in double roles.

In the ongoing 'Airtel' promotional campaign, he features in a double role in not one but two of such promos. In one such promo, he appears as a 'sardar' having his 'lassi' in a 'dhaba' where the waiter (again SRK) discusses with him about the 'limits' in life (that's the key word of the promo) while in the other he plays an elder and a little younger 'bihari babu' (who work in a court) discussing the same topic.

Needless to say, he steals away the scene, this time from both ends (literally) as a part of the scheme's promotion.