The 'Kolkata Kight Riders' owner Shah Rukh Khan will be soon promoting Bengal as "The sweetest tourist destination" in an ad film. Sources reveal that the West Bengal Tourism Development Corporation has collected Rs. 8 crore for the ad film. SRK would be in the City of Joy- Kolkata by the end of October for the shoot and places like Darjeeling, Dooars, Bolpur and many sea side destinations would be the highlight for the ad.

To our surprise, for this one-minute duration of the ad film SRK is not charging any fee and he seems to be very happy to come back to the city for a few day. TMC MP and Bengali superstar, Deepak Adhikary aka Dev would feature in the campaign. Along with the promotion they will also offer a host of tour packages to avail for this festive season.

Looks like fans and people of Kolkata are all excited for his visit and especially for the campaign.... With the tagline 'Experience Bengal- the sweetest part of India', SRK who has already won hearts will now win souls..