Excel Entertainment, Red Chillies Entertainment and UFO digital cinema are set to bring in the trailer of 'Raees' to the theatres in your city! A revolutionary concept which reaches out to larger audiences and celebrates the movie goer!

One of the widely talked about films of SRK has commenced its campaign where the actor recently released a special video that was shot as a build up to the trailer of the film! This brief video, has SRK in his character 'Raees', who has announced the release date of the trailer which is set to come out on 7th December! The actor is seen announcing the trailer release date of the film in much style and swag that it makes one watch it repeatedly!

The trailer of the film will be released in as many as 3,500 theatres across cities! In fact SRK will be seen interacting with the audiences of a few selected cities (Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga) through the advanced UFO technology of video conferencing. The team is keen to reach out to as many people as possible and this approach sure seems to be an effetive way of doing the same.

Commenting on the new initiative, Mr. Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said, "We are glad to be associated with Excel Entertainment and Red Chillies who are leveraging Curtain Raiser` to present India`s first-ever Interactive Big Screen Trailer Launch."

Watch Teaser of 'Raees' Trailer: