Telugu industry is surely looking for new ways to entice its audiences. Hence, there is a mad race among filmmakers to be as innovative as possible.

While some of them are going for pub launches, some others like producers Kishore Babu and Anji Babu are trying out options that have never been tried by the Telugu filmmakers.

They had organized a fashion show along with well-known fashion designer Sahil Gulati to precede the launch of their latest film Nagaram with Srikant.

Models walked the ramp in the clothes specially designed by Sahil for the occasion. Film personalities present at the do felt it was a rather unique way of starting a movie and enjoyed the evening.

Jagapati Babu, who happens to be the most pursued actor to play guest roles these days, will play a special role in this film too. Kaveri Jha is the heroine of the film and CC Srinivas will be directing it.