Srikant is one hero who has been in the rat race for many years now. Naturally, over the years, he has mastered the art of survival. Despite being in the industry for more than a decade, he is mostly associated with family dramas, made on modest budgets.

Only recently, Srikant got into an elitist clique in the industry by acting along with the megastar in Shankardada MBBS and its sequel. Then, he got to act in 'Yamagola'- Mallaimodalayyindi. Both the films helped him shrug off the family man image he has had till now.

Also, he has consciously tried to change his image by doing Nagaram recently. He is being appreciated for going back to action after a long time and many feel he has managed to play the angry man with conviction despite the long gap.

But what has come as a real surprise to many is the consistent demand that the industry has for Srikant. After many years, he has hiked his price from Rs 40 lakh and has almost doubled it to Rs 1 crore now.

But this seems to be no deterrent to producers who earlier looked at him for average budget films.

He has just signed two films with Charmme, one of which is being produced by Dr Ramanaidu and only today, another film of his has been launched with Bhoomika in the lead. He is said to have more offers in the pipeline, some of which will be announced soon.

So, looks like, Srikant is set for a jolly good ride!