Sree Vishnu and director Hasith Goli are set to collaborate once again for an exciting project that promises to surpass their previous success with Raja Raja Chora. Produced on a larger scale by popular Tollywood producer TG Vishwa Prasad under People Media Factory, with Vivek Kuchibhotla as the co-producer, the film's title was announced on Sree Vishnu's birthday through a humorous concept video.

The concept video features a comical conversation among animals in the jungle discussing the election of a new leader, after dethroning the lion. Sunil lent his voice for the lion's character, while Gangavva provided the voice for the monkey's character. The title of the film, Swag, is unveiled at the end of the video.

In the concept video, Sree Vishnu, portraying a king, delivers a single dialogue: “Magavadiki Magavaadi Unikini Nilabettina Maa Swaganiki Vamshaniki Swagatham.” This teaser, along with the concept video, suggests that Swag will be a delightful and unique entertainer.

In 'Raja Raja Chora,' Sree Vishnu portrays a character who, despite claiming to be a software engineer, engages in thievery. 'SWAG' will delve into the backstory of this character, shedding light on the events that led him down the path of crime. Directed by Hasith Goli, the film promises to showcase Sree Vishnu in a variety of avatars, adding to the intrigue surrounding the project.

The film will see the return of much of the team from Raja Raja Chora, including cinematographer Vedaraman Sankaran, music composer Vivek Sagar, and editor Viplav Nyshadham. Other key members of the technical crew include GM Shekar for the art direction and Nandu Master for stunts.

The title 'SWAG' has piqued the curiosity of fans and industry enthusiasts alike. In today's digital age, 'SWAG' has become synonymous with style and grace, often used by fans to describe their favorite heroes. However, the choice of this title hints at a deeper meaning or perhaps even an abbreviation.Further details, including the heroine and additional cast, are yet to be announced.