Spinning Money!
- IndiaGlitz, [Thursday,April 08 2010]
The first film in the history of Kannada cinema ÂAntharthma by director Shekar in Friends Productions has obtained 2 lakh viewers giving money to the ticket price one month in advance.
The cash register for ÂAnthrathma is ringing even before the film is shown. To get audience attraction, the team of ÂAntharthma went ahead in announcing the ÂLucky Draw VoucherÂ.
This is worth Rs.100 sold via cable networks, shops and business establishments. By paying Rs.100 the audience would get Rs.40 worth audio CD of the film and for remaining Rs.60 he gets an entry to watch the film ÂAntharthma and eventually he will be a part of the lucky dip.
Rs.25 lakh lucky dip for 1004 audience would be distributed after a live show in TV9 says Nagaraj who heads the Promos-9 team. Besides giving away Rs.25 lakh worth prizes the team of ÂAntharthma is constructing five houses worth Rs.5 lakh in the flood affected areas of Northern Karnataka.
ÂAntharthma starring Mithun Tejaswi, Vishaka Singh, Rangayana Raghu, Umasri, Harish Roy and others has music scored by Giridhar Diwan. Director Shanker has penned the story and screenplay for the film. Krishna and Jayadev are co producers.
ÂAntharthma is set for release in the last of week of April 2010.