After generous contribution of Rs.10 lakh from Mega Star Rajinikanth and other Southern film stars to the Chief Minister's Public Relief Fund for the relief of the victims devastated by the lethal Chennai flood, BAAHUBALI actor Rana Daggubati has began a new campaign called 'Mana Madras Kosam', (For Our Madras).

The 'Mana Madras Kosam' campaign is joined by eminent South stars. Apart from Rana Daggubati the team consists of popular celebrities like Dhanush, Mahesh Babu, Allari Naresh, Siddharth, Nani, singer Chinmayi Sripada, Naresh, Allu Arjun etc.

Interestingly Bollywood too has extended support for the noble cause. Bollywood celebrities like Jacqueline Fernandez, Kalki Koechlin, Boman Irani and Abhishek Bachchan are also supporting Rana's initiative and urging their Twitter followers to come forward and donate bigheartedly to the needy through Ramanaidu Charitable Trust, which is a trust made in memory of Rana Daggubati`s grandfather, the legendary filmmaker.

Briefing media about his 'Mana Madras Kosam' campaign, Rana Daggubati informs, "The campaign is basically a little effort by a team of young Telugu cinema`s actors who have come together to help the victims of flood effected people in Chennai and Tamil Nadu."

"Our prime concern is to contribute financially, raise funds and ensure proper relief work is being carried on ground," he added.

Speaking about his grandfather`s Ramanaidu Charitable Trust, Rana said, "We are getting a lot of inquiries from Bollywood stars like Varun Dhawan and others who are keen in helping the flood hit victims but it is impossible for people from Mumbai to send us food etc. Also donating money is not possible as ATM's in Chennai are not working."

"Hence I have made a separate Ramanaidu Charitable Trust account in which anybody from Mumbai can send money. Donors can send cheque in name of Ramanaidu Charitable Trust, Acct: 18090200000113, Bank of Baroda, Jubilee Hills Branch, IFSC Code. BARBOJUBILE), Hyderabad," he informed

The rains Gods may have turned kind on Chennai but Rana feels the real fight has began now. He said, "The biggest problem that Chennai faces is that of water. 1000 litres of water is more precious than Rs 1000 crore. Hence through my team at our Premnagar studio in Hyderabad we are sending as much as we can load and through various courier companies we are sending aid."

In addition he informed, "Things that people urgently need include food, clothing, water, sanitation and medicine. Further as water levels will move back, other problems like electricity, plumbing and re-building the city will arise. Thus for all this we need money."

"Chennai and Tamil Nadu are in bitter crisis hence we call every soul on earth to donate generously and be part of 'Mana Madras Kosam' campaign!"

This article is from Raaga's music blog. Read more at http://blog.raaga.com