'Jivvu Jivvu' is Katamarayudu's own 'Mandu babulam mem mandu babulam'. Generally speaking, when it's Pawan Kalyan who is around, a celebratory song with friends (or kin/colleagues, as the case may be), most preferably in an inebriated condition, is a given. In 'Sardaar Gabbar Singh', they had 'Tauba tauba' as a lyrical justification for alcohol consumption. The argumentative Indian was at his cinematic best, so to speak!

For a song of this genre, the hero's image is crucial. And Power Star should be the song's USP.

Varikuppala Yadagiri pens the lyrics. 'Jivvu jivvu' is a euphemism for addiction! Every night, the famed 'mandu babulu' can't live without those sexy drops that they consume by dime a dozen. While real life has no human 'sukka' seductively dancing for them, it has to be seen if 'Katamarayudu' has one in this song. The suspense will be over on March 24.

Anup Rubens draws from a range of musics, complete with a 'Gudumba Shankar' touch. If you feel 'jivvu' after listening to the song, listen to it again and again to break a few records!