Sonakshi Sinha's upcoming action movie Akira` has become the talk of the town, news is that the trailer has become the new rage on the internet. The youth have lapped up Sonakshi Sinha's action avatar as the trailer created an all new record for the highest number of views for a female led movie.

The trailer of the film was hugely anticipated by fans over the last few days as Fox Star Studios crafted a well planned strategy that looked to integrate Sonakshi's massive social following. The trailer launch was also crafted strategically to ensure that the asset goes viral instantly.

After a successful on-ground launch of the trailer in an event comprising of a huge gathering of college students along with the media, fans became impatient for the trailer to be officially released in the digital space. The studios had planned to use the eagerness of the fans and audiences and use it as a trigger to give an unprecedented push to the unit.

Sonakshi also took to an impromptu live chat on Facebook where she released the trailer online, amidst a live audience of nearly 20 k fans who had gathered in just about 15 mins. The unannounced release of the trailer caused great excitement amongst fans, leading the 'Akira' trailer to be in the top trended topics within its first hour. The momentum only pushed the asset to smashing all milestones as it notched 3 mn views in 24 hours - the highest ever for a Hindi film led by a female lead. At 36 hours from launch the view count stands at 5 million views!!