Renu Desai, who is normally active on Twitter talking about Pawan Kalyan and posting pics of his, is visibly hurt because of the abuses hurled by some. "I don't understand why anybody should have a problem if I post Kalyan garu's pics. I have been his friend for 17 years. I am the mother of his kids. We maintain friendly relations. But fans of other heroes wait for an opportunity to term my posts as an attempt at gaining publicity", she says.

"Some fans of other heroes use foul language against me at the drop of a hat. Whenever I take Kalyan garu's name, they go on a rampage. I am a soft target. They take advantage of the anonymity that social media offers. They express their job, relationship or other frustrations by hurling abuses against others", she says.

Renu further says that it's OK to have favourites, but it's unthinkable that personal attacks are launched against a hero's women in the family. "It's your right to think that your hero is the best. But it's not proper to abuse another hero's mother, wife, etc. Is it cultured behaviour? I am sure their mothers won't approve of such behaviour", she says.