Garnishing the food stylishly and presenting it artfully is an important part of serving food. But still, the core is always about the taste of the food.
This idea is something that Soggadu's director Ravi Babu should have done well to remember. He has served a humungously beautiful fair that looks stunning on the eyes. But, and that is huge but, he slipped on the taste aspect --- that is the story and script in this case.
Surely, the brilliantly conceived sets, the carefully thought of angles, the pleasing music all deserve a better story and script.
Soggadu is all about Ravi (Tarun), a never-will-do-well kind of guy. He falls in love, at first sight, with Swathi (Aarti). He is a failure in life and whenever he tries to convey his love to Aarti, he runs into her ruffian brother.
And when finally, Ravi manages to reach her house to get his feelings across, it is on the day when she is about to be engaged.
Swathi tells Ravi that she doesn't want to marry the guy chosen by her brother. So Ravi helps her to escape from her house. But a tragic surprise awaits Ravi. Swati tells him that she is already in love with Chandu (Jugal Hansraj).
The rest of the story is predictable as Ravi tries to unite Swati and Chandu. We don't want to tell you the climax. But sure you would have guessed it easily.
Tarun is okay, especially in the romp of the first half. He has a knack for comedy. Aarti too looks okay in her simple role. But Jugal Hansraj is plain fish out of water, looking lost.
Venkatesh, Shriya, Sumanth and Srikanth make a token appearance.
Camerawork by Loknath and Joshi is, as they say in America, awesome. There is an extra feel and freshness to every frame.
The music by Chakri suits the film. Eppatikappudu song has been brilliantly shot and it reflects the essential artistic sensibilities of Ravi Babu.
Ravi Babu sure is a man with talent. He manages the film adequately till the first half with humour and hilarity. But in the second half, the poor story lets him down.
And for all his technical finesse and artistic aplomb, it is a huge bore towards the end
On the whole, Soggadu promises plenty, but delivers little
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