Many films over the years have cashed in effectively on the name and popularity of Superstar Rajinikanth. Many films of the current generation's popular stars have had the title of yesteryear super hits of Rajinikanth. Many films have had the phenomenally popular dialogues or the first line of the songs of the Superstar's yesteryear films. The most recent examples will be top league star Suriya's upcoming 'Thaana Serndha Koottam' and Udhayanidhi Stalin's 'Podhuvaga En Manasu Thangam'.

Now a new film has been inventively titled with a date that every Tamil speaking person will instantly connect with the evergreen Superstar.

A new Tamil film has been titled as '12.12.1950', which is the date of birth of Rajinikanth. The film is reportedly about the fans of Superstar Rajinikanth.

The First Look poster of '12.12.1950; will be released at 6 PM today (July8, 2017), by none other than actor Sivakarthikeyan who is a renowned fan of Rajinikanth.